Growth in the App Market Expected in 2011 and Beyond

New predictions for a rapidly growing market

A new forecast from the technology research firm Gartner shows a lot of promise in the growth behind the mobile app market.

The group expects app store downloads to double worldwide this year reaching 17.7 billion downloads.

Post author By Amanda MacArthur
Post date January 27, 2011
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New predictions for a rapidly growing market

A new forecast from the technology research firm Gartner shows a lot of promise in the growth behind the mobile app market.

The group expects app store downloads to double worldwide this year reaching 17.7 billion downloads.

Revenue for mobile app downloads in 2011 is expected to reach $15.1 billion, up from $5.2 billion in 2010.

One of the most astonishing figures is that by 2014, 185 billion apps are predicted to be sold worldwide. To put that in perspective, Apple announced on January 22^nd that it had experienced its 10 billionth app download.

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As for monetization of these apps, Gartner predicts 81% of downloads will be free.

As the mobile device market grows, it’s no surprise that the mobile app market will grow along with it.

For more on this topic, check out this MediaPost article on Gartner’s findings.

Tags ad, mobile app, online publishing, open source software, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.